![]() ![]() Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. ![]() To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important. Here’s why:įear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. Watch it for five minutes, listening for the words below.Ĭhances are, you’ll hear dozens of them. Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Let’s go over each type and see why these words work. We’ve organized our power words into seven different types, which allaccomplish the same goal: Each elicits emotion in your reader. ![]()
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